Non-prime consumers are the fastest growing consumer segment in the United States. Our goal is to educate and guide researchers, regulatory bodies, and industry leaders in understanding the behavior patterns and segments of these consumers.


We aim to dispel myths and assumptions about the non-prime consumer population with data-backed research, and provide relevant communications that educate and clarify non-prime consumer behavior patterns.

About Us

nonPrime101.com provides research studies and articles about non-prime consumer behavior to help the public and researchers better understand them. The rate of non-prime consumers, which include thin-file, no-file, and prior prime consumers, continues to rapidly grow and nonPrime101.com provides unbiased and empirical studies that show the credit usage behaviors, activities, and needs of non-prime consumers as a whole.

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About Clarity Services, Inc.

Clarity Services provides powerful real-time fraud detection and credit risk management solutions for the under-banked, non-prime and thin/no file consumer segment. We have more than 400 financing and collection clients, including small-dollar lending, title lending, non-prime credit cards, telecommunications, buy here/pay here automobile finance companies, and more.

Clarity takes a customer-centric approach and utilize advanced technology and analytics to help reduce credit and fraud loss across the customer lifecycle, with corporate offices in Clearwater, FL and Austin, TX. Click here to learn more about Clarity Services.

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