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  • May 20, 2016
  • On May 9-11, key thought leaders in the subprime consumer space came together with attendees from various industries to to discuss the large and often underserved subprime consumer segment in... Read More

Latest Articles
May 18, 2016

By: Tim Ranney As readers of this website know, our nonPrime credit market research team has spent a lot of time analyzing a single product in the small-dollar lending market... Read More

April 21, 2016

By: Susana Walls nonPrime101 was created to provide real empirical research on the country’s fastest growing consumer group: the subprime consumer. nonPrime101 utilizes Clarity data to complete the deep-dive reports... Read More

March 28, 2016

By: nonPrime101 Two of the most recent reports on nonPrime101 have struggled with the question of how to best analyze the wide range of patterns of use of storefront payday... Read More

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